They would see something like this if they click to filter by “ People”: Keyword research for LinkedIn involves determining words and phrases your target audiences (like recruiters and prospects) type into the search bar when looking for content or profiles related to your industry.įor example, recruiters looking for demand generation managers are likely to search for “demand generation.”
#Linkedin search tool how to#
How to Conduct Keyword Research for LinkedIn SEO So, that’s a good benchmark to consider as you measure your performance over time. Research suggests that an SSI score of 70 or above increases your reach by 25%. Finding relevant insights and posting about them Connecting and interacting with decision makers in your niche and related ones Identifying better prospects and building connections using LinkedIn search Publishing helpful content and completing your profile with a target audience in mind LinkedIn’s SSI tool quantifies the value of your social selling efforts (your ability to connect and engage with prospective customers via social networks) based on four profile ranking factors: Want to know more about how well optimized your personal profile is for LinkedIn search? The Social Selling Index (SSI) is a good indicator. The order results appear in depends on what the user is searching for-people, company pages, jobs, posts, etc.įor example, a LinkedIn overview on the member experience says that the algorithm for company page searches considers the page’s name, number of followers, content quality, and more. LinkedIn's search algorithm prioritizes personalized and relevant results to provide users with useful information. Here’s an example of how you can go right from finding someone to starting a conversation: How LinkedIn Ranks These connections could eventually refer you for a job, direct you to the right people, or collaborate with you on projects. And you can then message industry peers, potential employers, or job seekers directly on LinkedIn.
#Linkedin search tool professional#
Optimizing your LinkedIn profile facilitates professional connections. Simplifies Building Repertoire with Peers Because remote job postings on LinkedIn have increased by more than five times globally since the start of the pandemic. Helps You Find Jobs and Hire the Right PeopleĪn optimized profile makes it easy for recruiters to find the right candidates with LinkedIn’s robust search features.Īnd job seekers can use profile optimization best practices to ensure the right recruiters discover their profiles.Īnd optimizing your profile is even more important than it was a few years ago. So, it has the potential to connect you and your business to your target audience. LinkedIn is also the world’s largest professional network. That’s key.īecause four out of five buyers on LinkedIn have twice the buying power of the average web audience and are six times more likely to convert. LinkedIn enables you to find and engage with these people and move them through your sales funnel. They’ve expressed interest in solutions you can provide. Here’s how an SEO approach can benefit your LinkedIn efforts: Generates Warm LeadsĪn optimized profile means you can appear in LinkedIn search results as a credible source when people search for your company, services, or other industry keywords.ĭepending on what information they’re looking for, these people could be warm leads. SEO for LinkedIn follows a similar blueprint to optimizing a website for Google-do keyword research, conduct a target audience analysis, and implement on-page optimizations (more on that later). Search engine optimization (SEO) on LinkedIn means improving your profile (or your company’s page) to rank higher in LinkedIn’s search results.Īnd higher rankings make it more likely for recruiters or potential clients to find you. What Is LinkedIn SEO and Why Is It Important? In this article, you’ll learn how to leverage LinkedIn SEO to increase your visibility and reach more of the right people. Like Google, LinkedIn itself can act as a valuable search engine.
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