So I pitched the idea of creating a team of behavioral science and evaluation experts who could provide to agencies conceptual and technical support that would allow them to design and implement rapid, iterative trials that use behavioral insights.” “When I joined the office of Science and Technology Policy, in the spring of 2013, I came the with the goal to translate research insights from these fields into improvements in federal programs and policies, but I soon came to see the immense value of actually trying to institutionalize the continued translation of this research into policy improvements and policy design. 6 Over the following two years under the Obama Administration, the SBST continued to complete dozens of successful projects, demonstrating the significant potential and capability of applying behavioral science insights towards solving key societal challenges. 3,5 As a result of Shankar’s team’s remarkable results from just their first year, President Barack Obama issued an executive order in 2015 titled “Using Behavioral Science Insights to Better Serve the American People”, directing federal agencies to increase their usage of behavioral insights to continue to enhance federal programs and provide greater support for the American public.
This simple reframing based on the endowment effect (people value items higher if they own them) resulted in a 9% increase in veterans who opened the enrollment application. One instance of SBST’s successful pilot studies, among many other successful projects, was their collaboration with the Department of Veteran’s Affairs, where emails encouraging Veterans to sign up for a benefits program were modified from stating that the Veterans were eligible for the benefits, to stating that Veterans had earned the benefits.
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4 Upon joining the White House in 2014 as a Senior Behavioral Science Advisor with no budget or team members, Shankar went on to build out a team of dozens of behavioral science experts that worked on over 70 projects, conducting pilot studies and providing guidance on how to improve the efficiency of federal programs and policies.
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4,5 Shankar’s inspiration for applying behavioral science to improving public policy first came about after hearing about the Department of Agriculture’s successful efforts to significantly increase the enrollment of a free lunch program for low-income families through implementing behavioral science insights. Established under the National Science and Technology Council, the SBST collaborated with over 20 governmental organizations to identify how to redesign government programs in key policy areas, such as improving access to healthcare, increasing college enrollment, and promoting retirement security. The Social and Behavioral Sciences Team was a cross-agency team founded in 2014 by Maya Shankar, which aimed to apply behavioral science insights towards improving public policy.
“Adopting the insights of behavioral science will help bring our government into the 21st century in a wide range of ways - from delivering services more efficiently and effectively to accelerating the transition to a clean energy economy to helping workers find better jobs, gain access to educational opportunity, and lead longer, healthier lives."
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